TikTok is one of the world’s leading app which provides a platform for creating and sharing short videos with your friends. However, due to certain issues, this popular media app is no longer available for use in India. News says – TikTok banned from Google PlayStore as well as Apple AppStore.
The Madras High Court passed orders on 3rd April 2019, to prohibit the downloads of the app. In accordance with the directions given by the Ministry of Electronics and Information Technology, Google and Apple banned its download. This has turned out to be a setback for ByteDance Technology.
TikTok – designed with an aim to capture and present individuals’ creativity, talent and moments that matter in everyday life. Initially released as Douyin in China, in September 2016, and owned by ByteDance. A year later, the company launched the app overseas as TikTok.
You can create short music videos of 3-15 seconds and short looping videos of 3-60 seconds using this app. TikTok has been the most downloaded app for creating and sharing short videos from quite a long period of time. It has about 120 million monthly users in India, the majority of which include teenagers.
TikTok banned from Google and Apple stores – Why?
A large number of people are thoroughly enjoying using this app and sharing their videos. However, few politicians find its content to be inappropriate, and they say it encourages pornography. In addition to this, it has also made child users vulnerable to sexual predators. Due to such uncertain events, TikTok has been under poor light.
Earlier, TikTok collected users’ personal data, including users below the age of 13. The app did not try to obtain any consent from the parents of these users and collected their data. The government blamed the company for this issue as well. Among all the penalties that the FTC has collected in a children’s privacy case, this issue – the largest civil penalty.
Out of the 500 million user base that TikTok has, approximately 40% of the users are from India. Therefore, India is at greater risk for such issues since it is the largest market for TikTok. The Madras High Court asked Prime Minister Narendra Modi’s government to ban this video-sharing app on April 4th. India’s Supreme Court had initially declined to abide by the orders given by the Madras High Court.
Eventually, the government had to follow the orders passed by the higher authorities. As a result of this, from 17th April 2019 – TikTok banned in India. People can no longer download this media app from Google PlayStore or Apple AppStore. The already existing users can, however, continue to use TikTok as usual.
TikTok banned in India – Its effect on the company’s growth
The action taken against TikTok will have a negative impact on the company’s growth in the near future. The Heinz Riehl professor of business at New York University’s Stern School, Anindya Ghose stated, “If any action is taken it would be a major blow to TikTok’s growth because of the 188 million new users that it gained last quarter, the largest growth came from India, which had 88.6 million new users”.
Nevertheless, TikTok seems to have faith in the Indian Judicial system and hopes to make its way back in the country. As stated by a TikTok spokesperson, the company says, “We are optimistic about an outcome that would be well received by over 120 million monthly active users in India, who continue using TikTok to showcase their creativity and capture moments that matter in their everyday lives”.
The successive hearing with regard to this case will be held on April 22nd and 24th, in the Supreme Court and the Madras High Court, respectively.